For most people, the terms mission and vision are not everyday language. That’s why at Perdoo we recommend creating an “Ultimate goal” or “Ultimate OKR” for your organization. In many cases, your mission translates into the Ultimate Objective and your vision will become one of the Key Result for the Ultimate Objective.

Discover the benefits of having an Ultimate Goal with Henrik-Jan van der Pol, founder and CEO of Perdoo, and learn how to set it up in our goal management software with Daniela Peralta, one of our OKR Coaches.


Once a week, we’re answering one question about OKR, goal management, and related topics. Is there any question you would like to have covered in our video series? Simply ask via Twitter by mentioning @PerdooHQ and using #OKRFAQ