About us
Mission & vision
90 percent of organizations fail to execute their strategies successfully. They don’t communicate their strategy in a clear and easy-to-understand way, making it impossible for their teams to translate the long-term strategy into short-term goals. This results in over 70% of employees being misaligned with their company’s strategic direction.
Perdoo in numbers
1+ million
9 years
70+
2000+
Core values
with each other, but also how we approach things.
Do the right thing
We make decisions using our moral compass and hold ourselves accountable for our actions.
We put ourselves in others’ shoes to always act respectfully toward
everyone.
Keep it simple
When things are simple, others can spend their time and brainpower on the things that matter.
So we keep working until our solutions and processes are intuitive and easy to understand.
Learn by trying
We create a space where people feel safe to experiment and learn.
By openly seeking, accepting, and giving constructive feedback, we encourage everyone to grow personally and professionally.
Press Highlights
Our leadership
Henrik-Jan Van der Pol
Our founder and CEO Henrik-Jan van der Pol is a well-known thought leader in the OKR space, and previously consulted for companies like Heineken.
Jonathan Morrice
Our co-founder and CTO Jonathan Morrice, brings a wealth of experience founding startups and building software at BP.
Our office
