The world’s first platform for strategy delivery

Perdoo About Us 1
Perdoo About Us 2
Perdoo About Us 3

1+ million

Goals tracked in Perdoo




Countries we’re active in

Building a brand new category

Too often, great strategies never turn into great results. Organizations fail to communicate the strategy in a clear and easy-to-understand way, making it impossible for their teams to translate the long-term strategy to short-term goals.

Perdoo is the first platform to bring together strategy with the goals required to deliver that strategy, and the people required to deliver those goals.

Perdoo is the first platform to radically simplify strategy delivery. And if you still don’t find it simple enough, we have our coaches ready to help.

About Perdoo

90 percent of organizations fail to execute their strategies successfully. They don’t communicate their strategy in a clear and easy-to-understand way, making it impossible for their teams to translate the long-term strategy into short-term goals. This results in over 70% of employees being misaligned with their company’s strategic direction. 

With the first fully free goal management software worldwide, Perdoo is democratizing business success and enabling any organization out there to implement OKR - the secret sauce behind the success of companies such as Google, Intel or LinkedIn.

Perdoo About Us

What we value

Our shared values keep us together as a team. They guide how we interact with each other, but also how we approach things.

Right Thing

Do the right thing

We make decisions using our moral compass and hold ourselves accountable for our actions. We put ourselves in others’ shoes to always act respectfully toward everyone.


Keep it simple

When things are simple, others can spend their time and brainpower on the things that matter. So we keep working until our solutions and processes are intuitive and easy to understand.


Learn by trying

We create a space where people feel safe to experiment and learn. By openly seeking, accepting, and giving constructive feedback, we encourage everyone to grow personally and professionally.

Press Highlights

Deutsche Startups Press Highlight

“Wir glauben, dass kleine Teams glücklicher und effektiver sind”

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Perdoo adds free tier to its OKR service, adding a fresh wrinkle to an accelerating market

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Business Punk

Fünf Mythen über Googles erfolgreiche Management-Methode OKR

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Deloitte Technology Fast 50 Award: Berliner Zielmanagement-Startup Perdoo erhält Rising Stars-Auszeichnung

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Business Insider

Analyse: 4 fatale Fehler, die zur Air-Berlin-Insolvenz führten

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Eine Million hier entspricht drei Millionen in San Francisco

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Our leadership

Our team draws from backgrounds in management consulting and operations at some of the worlds best known fortune 500 companies.


Henrik-Jan Van der Pol

Our founder and CEO Henrik-Jan van der Pol is a well-known thought leader in the OKR space, and previously consulted for companies like Heineken.


Jonathan Morrice

Our co-founder and CTO Jonathan Morrice, brings a wealth of experience founding startups and building software at BP.


Berlin, Germany

Straße der Pariser Kommune 8

Our office

Part of our team is remote, but the majority of us are located in Europe’s tech capital: Berlin. We’re in an old post office, right in the heart of the city. Feel free to come by for a coffee!

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