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Henrik van der Pol
2
min
read
Watch Michael T. Porter explain why most strategies fail ⤵
Your strategy fails because it's actually NOT a strategy.
Most strategies focus on what the company needs to do, eg. "Internationalize" or "Consolidate the industry".
But strategies should focus on sustainable, competitive advantages that you wish to develop. Advantages that will help you build a unique position and emerge as an industry leader.
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