About us

Perdoo helps ambitious organizations successfully execute their strategy.

Mission & vision

With the first fully free goal management software worldwide, Perdoo is democratizing business success and enabling any organization out there to implement OKR - the secret sauce behind the success of companies such as Google, Intel or LinkedIn.

90 percent of organizations fail to execute their strategies successfully. They don’t communicate their strategy in a clear and easy-to-understand way, making it impossible for their teams to translate the long-term strategy into short-term goals. This results in over 70% of employees being misaligned with their company’s strategic direction.
perdoo team image

Perdoo in numbers

Here are a few fascinating facts about Perdoo.

1+ million

Goals tracked in Perdoo.

9 years

Helping companies accomplish goals since 2015


Countries that we’re active in.


Customers across all possible industries.

Core values

Our shared values keep us together as a team. They guide how we interact
with each other, but also how we approach things.

Do the right thing

We make decisions using our moral compass and hold ourselves accountable for our actions.

We put ourselves in others’ shoes to always act respectfully toward

Keep it simple

When things are simple, others can spend their time and brainpower on the things that matter.

So we keep working until our solutions and processes are intuitive and easy to understand.

Learn by trying

We create a space where people feel safe to experiment and learn.

By openly seeking, accepting, and giving constructive feedback, we encourage everyone to grow personally and professionally.

Our leadership

Our team draws from backgrounds in management consulting and operations at some of the worlds best known fortune 500 companies.

Henrik-Jan Van der Pol


Our founder and CEO Henrik-Jan van der Pol is a well-known thought leader in the OKR space, and previously consulted for companies like Heineken.

Henrik-Jan Van der Pol

Jonathan Morrice


Our co-founder and CTO Jonathan Morrice, brings a wealth of experience founding startups and building software at BP.

Henrik-Jan Van der Pol

Our office

Part of our team is remote, but the majority of us are located in Europe’s tech capital: Berlin. We’re in an old post office, right in the heart of the city. Feel free to come by for a coffee!
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Rudi-Dutschke-Straße 23,
Berlin, Germany
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