In today’s economy, the companies most successful at growth and innovation are the ones that are able to master employee engagement. This article will give an overview on what employee engagement is, what it isn’t, how it will empower your organization, and how you can increase and maintain it.
First of all, engagement is not to be confused with happiness or satisfactions.
You can be happy because you work in a cool office space with co-workers you like spending time with. This is a great thing to have, but office parties, coffee bars, and game rooms alone will not make you an exceptional worker.
You can consider yourself satisfied simply because there isn’t really something to complain about. This should be a minimum requirement for every workplace and every company’s aspiration is for its employees.
Engagement sets the bar higher. Engaged employees are not only happy and satisfied at work, they find fulfillment in what they do and add tremendous value to the company they work for.
Studies conducted amongst business units and whole workforces agree that a low level of engagement leads to a higher level of absenteeism and quality defects. On the bright side, a high level of engagement is associated with enhanced performance and an increased likelihood to remain with the organization. This was, for instance, found by researchers from Gallup and LSE.
Engaged employees are committed to their work, their company, and its mission and vision. Therefore, they have an intrinsic motivation for giving their best each day to help achieve their company’s goals. Independent of their hierarchy level within the organization, they know that their work contributes to a vision they strongly identify with.
A popular example of a truly engaged employee is the one of a janitor:
When touring the NASA headquarters for the first time back in 1962, president John F. Kennedy asked a janitor what he was doing. The janitor–with a mop in his hands–replied: “I’m helping put a man on the moon!” Seven years later, Neil Armstrong became the first person to walk on the moon. There were many obstacles that made Apollo 11 a dangerous mission. However, we can be pretty confident that dirty headquarters weren’t one of them.
You may call this janitor a dreamer or a showoff, but he’s not. He simply realized that he contributes to a mission he’s excited about. Great achievements require many, perfectly aligned steps. They don’t depend on a few people at the top but the aligned efforts of a committed group. Just imagine a company where every single employee is as engaged and motivated as that janitor. In such a work environment, incredible things can happen.
Engaged employees are a real gift for a company and can make the difference in a tough competition on the market. Managers need to offer them the right work environment—or they will sooner or later lose their outstanding drive and commitment, or even change employers.
Main conditions that both result in higher employee engagement and help to maintain it are:
Managing goals through Objectives and Key Results comes along with several positive effects aiming at the conditions mentioned above. Making goals accessible and relatable for everyone in an organization drastically improves transparency and commitment. OKR also enables a focused and purpose-oriented work environment in which every employee is actively involved in the company’s journey towards achieving its vision.