How this guide helps
Writing good OKRs can be the simple make or break of a successful OKR program.
While we’ve written a lot about how to write great OKRs to help you get started with the OKR setting process, having tried and tested OKR examples as inspiration and guidance makes a world of difference.
This OKR examples guide is your one-stop shop to make sure your company and team OKRs are on the right path and are set up for success.
Objectives & Key Results
Objectives and Key Results (OKR) is a goal management framework that helps organizations bridge the strategy-execution gap by bringing your people and they work they do together towards achieving a common Objective.
An OKR consists of the following components:
Successfully setting OKRs that help you deliver results that matter requires a fundamental shift in how you think about and measure the work you do — the key is to move from an output focus to an outcome focus.
Begin with the end in mind to establish the outcome you want to achieve before you define the outputs you’ll need to get you there. That means starting with the Objective, then Key Results, and then Initiatives.
To learn everything you need to know about getting started with Objectives and Key Results, head over to The ultimate guide to OKR.
What is a Company OKR?
Company OKRs set the direction for the entire organization and are typically set annually. Company OKRs should reflect the 3 or 4 things your organization decides it must achieve in the next 12 months.
Example Company OKRs
Objective: Create a more goal-oriented company culture
Key Result: X% of KRs are up to date every 2 weeks
Key Result: Achieve X% of Objectives
Objective: Solidify our finances to set the stage for taking our product to the next level
Key Result: Increase gross profit from X to Y
Key Result: Generate Revenue of €XMM
Objective: Crush the competition through acquisitions
Key Result: X acquisitions
What is a Team OKR?
Team and individual OKRs express what tactics the teams and individuals will deploy, and what results they will need to achieve in order to help the organization realize its long-term Objectives.
These OKRs are typically set quarterly, enabling organizations to change direction if the given tactics are not driving progress towards the Company OKRs for the year.
Now that we’ve covered what a Team OKR is, from here onwards you’ll find OKR examples for different departments — so, don’t stop just yet!
Example Marketing OKRs
Objective: Improve customer experience on our website
Key Result: Exit survey CSAT score > 85%
Key Result: Average cart value increased by 15%
Key Result: Monthly returning customers > 15%
Objective: Expand our Instagram footprint with influencer partnerships
Key Result: Achieve XMM followers
Key Result: Generate X leads from influencer posts
Objective: Strengthen our SEO ranking for affordable beauty
Key Result: Improve domain ranking from X to Y
Download full eBook on example OKRs for Marketing teamsDownload eBook
Example Sales OKRs
Objective: Build a healthy and sustainable Sales pipeline
Key Result: Achieve a monthly pipeline of $1M
Key Result: Achieve 23% “Enterprise” deals
Key Result: Increase total enriched leads to 75%
Objective: Turn our partner network into a revenue stream
Key Results: Generate $XK in partner revenue
Key Result: Attain X new customers from partner referrals
Objective: Accelerate Recurring Revenue
Key Result: Deliver $1M in subscriptions by Q4
Key Result: Increase customer MRR by 5%
Download full eBook on example OKRs for Sales teamsDownload eBook
Example Customer Service OKRs
Objective: Empower customers to help themselves by building the best help resources
Key Result: Reduce the number of support tickets by X%
Key Result: Increase support center traffic to X unique visitors
Objective: Create a world class customer support experience
Key Result: CSAT > 98%
Key Result: First response time < 4 hours
Key Result: Average time to resolve down by 15%
Objective: Transition from a reactive to proactive customer strategy
Key Result: Reduce customer at churn risk by X%
Key Result: Reduce complaints by X%
Download full eBook on example OKRs for Customer Service teamsDownload eBook
Example HR OKRs
Objective: Introduce the right candidates to teams sooner
Key Result: Reduce time from application to HR screen to X days
Key Result: Reduce time from HR screen to 1st interview to X days
Objective: Make work-life balance a priority for all employees
Key Result: Improve work-life balance survey score to X
Key Result: Reduce overtime by X hours
Key Result: Increase weekly pulse survey score to X
Objective: Foster a learning culture to support our employees’ professional development
Key Result: Increase in skill certifications to X
Key Result: Increase in performance review learning score to X
Example Product OKRs
Objective: One step effortlessly leads to the next in our product user journey
Key Result: New features have X% utilization
Key Result: X feature increases usage by Y%
Objective: Reimagine the product development process to make it more predictable
Key Result: Increase in on-time deployments by X
Example Engineering OKRs
Objective: Our engineering team has never been so effective
Key Result: X% reduction in cycle state by story status
Key Result: X% improvement in Point Commitment Reliability
Key Result: X% Defect Removal Efficiency
Objective: Speed up deployment of important bug fixes
Key Result: Reduce time to fix from X to Y
Key Result: Reduction in client complaints by X%
Example Operations OKRs
Objective: Bring production costs to an all time low
Key Result: Reduce cost by $X
Objective: Develop capacity management tool to drive scale
Key Result: Increase production capacity by X%
Example Finance OKRs
Objective: Our budgets are cost effective across all departments
Key Result: Net profit increase of X%
Key Result: X% reduction in operating costs
Example Accounting OKRs
Objective: Our bookkeeping is efficient and reliable
Key Result: Books are finalized in X days
Key Result: Customers pay their invoices in X days
Example BI OKRs
Objective: Streamline data access to empower leadership to make better decisions faster
Key Result: Reduce time required to make decisions from X weeks to Y weeks
Example IT OKRs
Objective: Secure our IT infrastructure
Key Result: Reduce the number of vulnerabilities from X to Y
Key Result: Pass security audit
Objective: Build fast while maintaining high quality and low costs
Key Result: Average test coverage across all projects are X%
Key Result: Reduce infrastructure costs by X%
Key Result: Technical debt across all projects is less than X hours
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