The OKR examples guide

Objective: Create a more goal-oriented company culture

Key Result: X% of KRs are up to date every 2 weeks

Key Result: Achieve X% of Objectives

Objective: Solidify our finances to set the stage for taking our product to the next level

Key Result: Increase gross profit from X to Y

Key Result: Generate Revenue of €XMM

Objective: Crush the competition through acquisitions

Key Result: X acquisitions

Objective: Improve customer experience on our website

Key Result: Exit survey CSAT score > 85%

Key Result: Average cart value increased by 15%

Key Result: Monthly returning customers > 15%

Objective: Expand our Instagram footprint with influencer partnerships

Key Result: Achieve XMM followers

Key Result: Generate X leads from influencer posts

Objective: Strengthen our SEO ranking for affordable beauty

Key Result: Improve domain ranking from X to Y

Objective: Build a healthy and sustainable Sales pipeline

Key Result: Achieve a monthly pipeline of $1M

Key Result: Achieve 23% “Enterprise” deals

Key Result: Increase total enriched leads to 75%

Objective: Turn our partner network into a revenue stream

Key Results: Generate $XK in partner revenue

Key Result: Attain X new customers from partner referrals

Objective: Accelerate Recurring Revenue

Key Result: Deliver $1M in subscriptions by Q4

Key Result: Increase customer MRR by 5%

Objective: Empower customers to help themselves by building the best help resources

Key Result: Reduce the number of support tickets by X%

Key Result: Increase support center traffic to X unique visitors

Objective: Create a world class customer support experience

Key Result: CSAT > 98%

Key Result: First response time < 4 hours

Key Result: Average time to resolve down by 15%

Objective: Transition from a reactive to proactive customer strategy

Key Result: Reduce customer at churn risk by X%

Key Result: Reduce complaints by X%

Objective: Introduce the right candidates to teams sooner

Key Result: Reduce time from application to HR screen to X days

Key Result: Reduce time from HR screen to 1st interview to X days

Objective: Make work-life balance a priority for all employees

Key Result: Improve work-life balance survey score to X

Key Result: Reduce overtime by X hours

Key Result: Increase weekly pulse survey score to X

Objective: Foster a learning culture to support our employees’ professional development

Key Result: Increase in skill certifications to X

Key Result: Increase in performance review learning score to X

Objective: One step effortlessly leads to the next in our product user journey

Key Result: New features have X% utilization

Key Result: X feature increases usage by Y%

Objective: Reimagine the product development process to make it more predictable

Key Result: Increase in on-time deployments by X

Objective: Our engineering team has never been so effective

Key Result: X% reduction in cycle state by story status

Key Result: X% improvement in Point Commitment Reliability

Key Result: X% Defect Removal Efficiency

Objective: Speed up deployment of important bug fixes

Key Result: Reduce time to fix from X to Y

Key Result: Reduction in client complaints by X%

Objective: Bring production costs to an all time low

Key Result: Reduce cost by $X

Objective: Develop capacity management tool to drive scale

Key Result: Increase production capacity by X%

Objective: Our budgets are cost effective across all departments

Key Result: Net profit increase of X%

Key Result: X% reduction in operating costs

Objective: Our bookkeeping is efficient and reliable

Key Result: Books are finalized in X days

Key Result: Customers pay their invoices in X days

Objective: Streamline data access to empower leadership to make better decisions faster

Key Result: Reduce time required to make decisions from X weeks to Y weeks

Objective: Secure our IT infrastructure

Key Result: Reduce the number of vulnerabilities from X to Y

Key Result: Pass security audit

Objective: Build fast while maintaining high quality and low costs

Key Result: Average test coverage across all projects are X%

Key Result: Reduce infrastructure costs by X%

Key Result: Technical debt across all projects is less than X hours