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Goals (OKRs & KPIs)
October 23, 2023

Unlocking Success: Demystifying Strategy, OKRs, and KPIs

Zahra Currimbhoy
Zahra Currimbhoy
Marketing, Perdoo
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min read
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Unlocking Success: Demystifying Strategy, OKRs, and KPIs

Alright, let's talk about the not-so-secret sauce of business success: strategy, OKRs (Objectives and Key Results), and KPIs (Key Performance Indicators). We can't stress this enough — having a rock-solid strategy and crystal-clear goals in today's fast-paced business world is like having a superpower. But hey, these terms can get tangled up sometimes. So, let's unravel the mystery!

Why strategy is your business lifeline

Picture a world where you have limitless resources and zero competition. In that utopia, you could do whatever you pleased, right? But guess what? We live in a world where resources are limited, and competition is fierce. That's where strategy comes into the picture.

Your strategy has two key parts. First up, your Ultimate Goal — your mission and vision. This is what defines your organization's purpose and paints a picture of what success looks like for you. Armed with this, you can make those tough calls with confidence.

The second part is the Strategic Pillars — these are the choices you make to win in your chosen arena. Usually, you'll have 3-5 of these, guiding every move your organization makes.

Why goals matter

Now, here's the thing: strategy alone won't cut it. A strategy will need to be executed to yield results. To put that strategy into action, you need goals like OKRs and KPIs.

If your organization is a machine, OKRs help you build your machine. While KPIs help you run your machine on an ongoing basis. OKRs are all the goals that will assist you in breaking free from the status quo, often into new and unknown territories. They set short-term milestones to support your strategic choices. While KPIs are your dashboard indicators, providing you with a watchful eye over the health of your organization and teams.

Strategy, OKRs, and KPIs: deciphering the differences

Now, let's clear up the confusion because these three elements are not interchangeable. They each have their unique roles, and it's crucial to understand how they differ.

Difference Between Strategy, Okrs, Kpis Perdoo

Strategy: Unlike OKRs, your strategy isn't bound by time. It's the choices made to help you stand out in your market, creating lasting advantages. Strategic pillars are your unwavering companions, guiding everyone toward your organization's mission and vision.

OKRs: These are all about shaking things up. OKRs are time-bound and usually set quarterly or annually. They're the jet fuel propelling your organization toward your strategic goals. Think of them as the dynamic trio of Objectives: Build, Improve, and Innovate.

  • Build Objective: Create something entirely new.
  • Improve Objective: Enhance what already exists.
  • Innovate Objective: Revolutionize the tried-and-true.

KPIs: These are the guardians of the status quo. KPIs ensure you maintain your current level of performance. They're your "lights on" indicators, monitored retroactively based on predefined thresholds.

In a nutshell, your strategy sets the stage, OKRs light the path forward, and KPIs keep you on track. They're like the gears in a well-oiled machine, working together to ensure your organization's success.

So, armed with this knowledge, you're now ready to conquer the ever-evolving business wilderness and reach new heights! Strategy, OKRs, and KPIs — consider them your trusty guides on your path to business glory.

Curious to see how Strategy, OKRs, and KPI work together in Perdoo? Head over to our pre-populated demo account. Ready to get started with your own FREE account? Get started here.


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