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Goals (OKRs & KPIs)
June 2, 2020

Optimize your workweek (and achieve your goals)

Henrik-Jan van der Pol
Henrik-Jan van der Pol
CEO, Perdoo
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Optimize your workweek (and achieve your goals)

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A lot has been written about creating effective work days. Most of the advice I’ve read has never really helped. It often just didn’t fit me, or cost too much energy to practice. But there are two concepts that I’ve found extremely useful.

Now that Covid-19 is forcing many of us to work from home, this is the perfect time to experiment with these two concepts, and figure out a work schedule that works—for you.

1. Are you a morning lark or night owl?

We’d like to think we’re unique, yet we treat each other as if we’re all the same. That may not be a problem in most cases, but it definitely is a problem for your working day.

Society tends to favor morning people. Early risers ought to be the high achievers. Someone reads about successful executives waking up early, and the next morning they set their alarm for 5 am.

This is utter nonsense.

Matthew Walker explains in his book, Why we sleep, how humans run on a 24-hour circadian rhythm, kind of like an internal clock. How your clock works is called your chronotype. Not everyone’s chronotype is the same, and there’s an evolutionary reason for it.

According to Dr. Walker, humans likely evolved to co-sleep as families or tribes. Those that would not be going to sleep until 1 or 2 am, and not wake until 9 or 10 am, are what Dr. Walker calls ‘night owls’. While ‘morning larks’  are those that would go to bed at 9 pm and wake at 5 am. That way, the group as a whole was only collectively vulnerable, eg. to predators or competing tribes, for just 4 hours instead of 8.

Around 40 percent of the population are morning larks, 30 percent are night owls, and the rest are somewhere in between. Society favors morning people: schools start at around 8 am and most offices expect everyone to start at 9. But 60 percent of us are not early birds and would benefit from a different schedule.

Popular opinion thinks that everyone can become an early riser, it’s just a matter of getting used-to it. But Dr. Walker proves that this is not true. Yes, night owls can learn to rise early, but they continue to show reduced brain activity during the early morning hours.

Do you often struggle to get anything done in the early morning? That might mean you’re a night owl. Experiment with different approaches until you’ve figured out your chronotype. And hopefully your work will give you the freedom to adjust your working hours to your chronotype.

2. Are you a maker or a manager?

There’s only empirical evidence to back it up, but it’s nonetheless an interesting insight. In July 2009, Paul Graham (a world-famous entrepreneur and founder of HackerNews and Y Combinator) introduced the concept of the Maker’s schedule,  Manager’s schedule.

The manager’s schedule is well-known. It is, as the name suggests, best for bosses. Days are cut into 30 or 60 minutes intervals. You may sometimes work for several hours on a single task but, by default, you change what you’re doing every hour.

The maker’s schedule is entirely different. Makers are people who create things, like programmers and writers. You can’t write or program well in blocks of 30 or 60 minutes, which is hardly enough time to get started. Hence makers prefer to use their time in units of half or full days.

Just like night owls, makers have society against them. Our working environments are optimized for the managers, simply because most bosses operate on the manager’s schedule—and they’re in a position to let everyone adjust to their frequency. But when you’re operating on a maker’s schedule, meetings can be a disaster and one meeting can easily ruin half a day of work.

To Google, this topic is so important that they’ve released an internal video to educate their workforce about the different schedules and how the two types can work best together.

Are you a maker or a manager? Do you work best in 30 or 60 minutes blocks, or do you prefer to block off an entire morning or afternoon to create? Now that you’re working from home, this is the time to figure that out.

Work on your OKRs in the morning, KPIs in the afternoon

Now that you know whether you are a morning lark or night owl, and a maker or a manager, it’s time to start optimizing your work days.

Adjust your working schedule to start early in the morning, if you’re a morning lark. Or late in the morning, if you’re a night owl.

Whether you’re a morning or evening person, studies suggest that we all experience a similar flow of an early high, a mid-day low, and then a final peak. This is partly because cortisol (a stress hormone) levels tend to spike around 50% within half an hour of waking up. This puts your body on alert.

Other studies found that logical reasoning, speed, and accuracy are all better in the morning.

This is why your morning is the best time to work on complex tasks and goals, such as OKRs. KPIs, on the other hand, are your business-as-usual. These involve less complex work, so—where possible—you want to move these tasks to the afternoon. Same for meetings, try to plan these mostly in the afternoon (and, if you’re a maker, try to schedule all your necessary meetings for a particular day or afternoon).

This is also why we allow you to track your OKR-related tasks in Perdoo (as Initiatives). That way, you can “switch off” your other work and focus purely on your OKRs. KPI-related tasks are tracked outside of Perdoo, in project or task management tools.


Not everyone has the freedom to optimize their rhythm for themself of course. If you work in sectors like healthcare or production, your schedule is likely to be dictated by external factors. But many of us work in offices all day. And just like Covid-19 has shown us that remote work is a valid alternative, and many meetings can be held online, I hope that Covid-19 will also help us find our ideal rhythm so that we can get more out of our working days, while working less.

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