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Goals (OKRs & KPIs)
June 27, 2017

Your company’s success depends on getting team OKRs right

Henrik-Jan van der Pol
Henrik-Jan van der Pol
CEO, Perdoo
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Your company’s success depends on getting team OKRs right

The goal management framework OKR (Objectives & Key Results) can bring tremendous value to organizations, if implemented correctly. The OKR success stories from Google, LinkedIn, and Intel inspired many other companies to adopt the framework. However, some organizations fail when implementing OKR.

A common reason for failure is misunderstanding among teams of the role that team OKRs play. For OKR to be successful, team OKRs should reflect and contribute to your organization's strategy.

The role of team OKRs

OKRs should embody your organization’s strategy and tactics. Strategy and tactics are essentially goals, and without these everyone would be flying blind.

Strategy is usually composed of annual goals (or OKRs), tactics are quarterly goals (or OKRs) that help realize the strategy.

Most organizations define strategy at the company-level and leave the execution (i.e. tactics) up to teams or departments. Teams can further develop initiatives, which cover the work they will do in order to achieve the tactical OKRs.

Cadences for team and company level OKRs

Why team OKRs are critical to success

Quarterly team OKRs express what tactics the team will deploy, and what results the team will need to achieve in order to help the organization realize its long-term strategy. Everyone has a busy schedule and urgent things will constantly pop-up, but whatever is reflected in your OKRs deserves priority over everything else. This is also why it’s crucial to update OKRs regularly to see how you progress on what you’ve agreed is most important. That’s why it’s so important to always bring up your team OKRs in your weekly or bi-weekly team meetings.

OKRs give every team a sense of direction and accomplishment. But they are also a reason to say “No” to things that fall outside of the scope of the OKRs. If every team creates their OKRs as if these were the only things they will be working on that quarter, it will ensure a successful OKR program whilst helping the organization realize its strategy.

Team OKR checklist

When you create your team’s OKRs, make sure they:

  • help realize the company-level OKRs
  • reflect the most important results your team needs to achieve that quarter
  • are realistic but ambitious

When you start working on your team OKRs, make sure to:

  • update progress at least once a week
  • bring them up in your weekly or bi-weekly team meetings


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